About Us

Infinite Roar was born from a simple belief: ambitious brands shouldn’t have to settle.

Headquartered in Chicago with additional offices in New York, we deliver service and scale nationwide. Our nimble team of disruptors are passionate about driving impact, backed by the unrivaled resources of Publicis Groupe. Our relentless spirit and service-focused approach drive us on the hunt for what is new and next on behalf of our clients, fueled by connectivity, culture and collaboration.  

Powering Outcomes Through Connectivity

What makes our approach unique is Connected Media, redefining the future of media with a revolutionary enterprise that integrates all media touchpoints to deliver hyper-personalized experiences and drive exceptional business outcomes for our clients. Connected Identity powers our ways of working, transforming customer engagement by delivering a comprehensive, real-time understanding of both prospective and current customers. This enables us to see customers as individuals rather than data points so we can orchestrate highly personalized experiences that flow seamlessly across media, content and commerce. The result? A roar that resonates.  

Optimizing Creativity Through Culture

Our agency operates in a shared ethos: Seen, Heard, Valued and Appreciated. This refrain, our rallying cry, reinforces that every individual – team member, partner, brand manager – should feel seen, heard, valued and appreciated at work. By fostering a culture of respect and authenticity, our community is empowered to deliver exceptional creativity, far beyond ‘business as usual.’  

Accelerating Impact Through Collaboration

Infinite Roar is part the global Publicis Media network, with access to best-in-class tools, research and buying power of Publicis Groupe, one of the largest, and most lauded, marketing and communications organizations in the world. Through a series of strategic investments including those in sports, influencer and commerce, Publicis Groupe has expanded the traditional agency offerings, allowing us to deliver a more contemporary and comprehensive approach. By integrating these services, we’ve broken down silos to offer the right solution for brands of any scale, at any moment in their lifecycle. We come to your business with the Power of One. 

Jay
Hairston

Chief Executive Officer

Susan
Eberhart

EVP, Planning

Mark
Gentzkow

Chief Client Officer

Diran
Hafiz

EVP, DTAI & Head of Measurement

ET
Franklin

Chief Strategy Officer

Chris
Hecht

EVP, Investment

Ryan
Shaw

EVP, Planning

Lindsay
DelMedico

EVP, Brand Marketing

Gabe
Misarti

EVP, Planning

Steve
Carlson

SVP, Planning

Erika
Sheridan

SVP, Planning

Montrew
Newman

SVP, Planning

Diane
Harrison

Chief Talent Officer

Shaun
Killeen

Chief Financial Officer

Jordan
Lee

Director, New Business

Emily
Honig

VP, Public Relations & Marketing

Lauren
Myers

Administration

Jay
Hairston

Chief Executive Officer

Mark
Gentzkow

EVP, Managing Director

Susan
Eberhart

EVP, Planning

Diran
Hafiz

EVP, DTAI & Head of Measurement

Diane
Harrison

Chief Talent Officer

Chris
Hecht

EVP, Investment

Ryan
Shaw

EVP, Planning

Lindsay
DelMedico

EVP, Brand Marketing

Gabe
Misarti

EVP, Planning

Steve
Carlson

SVP, Planning

Erika
Sheridan

SVP, Planning

ET
Franklin

Chief Strategy Officer

Shaun
Killeen

Chief Financial Officer

Emily
Honig

VP, Public Relations & Marketing

Lauren
Myers

Administration

Montrew
Newman

SVP, Planning

Jordan
Lee

Director, New Business

Let's Roar Together

Get in Touch